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Marketing Journeys 23'

Event ended

Marketing Journeys 23'

From EUR 5.00

Location

Date

May 04 2023 08:00 - May 05 2023 17:00
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Description

As Marketing Journeys são um evento anual que promove a consciencialização dos estudantes universitários para vários temas inovadores relacionados com o Marketing, apresentados na primeira pessoa com casos reais de sucesso, aproximando-os, assim, a diferentes realidades do mercado.

Com o tema "Luxo, premium e emoção", e um nome provocador “Beyond”, o evento tem como objetivo explorar o setor de luxo, as suas características e como as marcas que atuam nesse segmento utilizam o Marketing para promover os seus produtos e serviços, proporcionando experiências e sensações únicas aos consumidores.

Durante o evento, os participantes terão a oportunidade de descobrir o setor do luxo, que muitas vezes passa despercebido na componente escolar, e aprender sobre como é ser uma marca de luxo, como construir uma imagem e como definir e acompanhar esse posicionamento. Num mundo onde parece tão fácil perder-se e distrair-se com estímulos, o evento irá destacar como as empresas do setor de luxo conseguem sobressair e proporcionar experiências e sensações mais estimulantes que nunca. Podemos contar contigo?

Organiser

Venue

ISCTE Business School, Avenida das Forças Armadas, 1649-026 Lisboa

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